The vision began in 2018 when Co-Founders Matt and Brigid were sitting in their college dorm room trying to come up with a brand name that suited their dramatically different personalities. The juxtaposition of dark and hippie fit the mold for what they were looking for; thus, the name Dark Hippie Society was born. 

As we start to produce small quantities of soft-goods and hats, our goal is to embody quality and lifestyle. Our motto, "Exist in the grey," aims to capture the nuanced state of life that is often viewed as "black and white," "right or wrong."  

We strive to create a community of thrill seekers and adventures who yearn to be outside when the digital world forces us in. Those who harbor a distrust for authority. Those who seek to learn and discuss rather than ignore and argue. And we want to look good while doing it.